©samsmith / Sussedco.2019. all rights reserved. http://www.sussedco.com

Sussed Co. is a New York based Modern Life Coaching company specializing in changing Perspectives and Energy.

Founder Sam Smith CPC, HHC, IPHM, AADP, is a certified Life Coach and Holistic Health Counselor and an expert in ‘single-dose’ coaching sessions.

She coaches and consults The Life POP (Life Changing Power of Perspective) and Modern Life Coaching sessions in New York City, London, West Sussex, and for clients around the world. Hosts workshops and Sussed Salon events in New York City. Speaks at events in the UK and United States, and runs the global online Modern Rituals Club.

Sam’s book ‘Suss the Symmetry | Modern Life Coaching' has been hailed 'Every modern woman’s guide to life - an absolute must read’ and can be found at Amazon.com

Prior to launching Sussed Co. Sam spent over ten years in London creating award winning ideas, collaborations, campaigns and events for global fashion and lifestyle brands including Toyota, Veuve Cliquot, Diesel, Vogue, Channel 4, the BBC, Warner Music, Schrager Hotels, Tate Modern, Central St Martins, and more. On moving to New York in 2006, and noticing that all the cool girls appeared to be crumbling, she flipped her focus to perspective power, professionally retrained, and opened Sussed Co. where for over ten years, she has been working with clients to transform their perspectives, tame their confidence, release the ruts that hold them back, strategize their inspiration, restore their vitality, and help them to redefine ‘balance’ as a subjective pursuit.

Suss | S · Us |


To figure out.

First use recorded in London, England, 1966

[British, informal]


Certified Professional Coach | International Coach Academy & International Coach Federation · ICF · ACTP

Holistic Health Counselor + Integrative Health Coach | Institute for Integrative Nutrition · State University of New York · AADP

BA Hons Fashion Promotion & Illustration | University of the Creative Arts · University of Surrey

Certified Crystal Master | Wargachuk Mystic & Holistic Academy · IPHM

Certified Chakra Master | Wargachuk Mystic & Holistic Academy · IPHM

Reiki One | Pamela Miles

Trancendental Meditation | TM Center, New York

Primordial Sound Meditation | Chopra Center, New York

Accredited Mindfulness Consultant | Diploma | Kew Training Academy · CTAA

Professional Meditation Instructor | Diploma | Kew Training Academy · CTAA

Accredited Feng Shui Consultant | Kew Training Academy · CTAA

Professional Sleep Consultant | Diploma | Kew Training Academy · CTAA

Professional Color Therapy | Diploma | Kew Training Academy · CTAA

Color Therapy Practitioner | Certification | Angelfish Academy

Crystal Therapy Healing | Diploma | Kew Training Academy · CTAA

Aromatherapy | Diploma Kew Training Academy · CTAA

Writing For Magazines | The New School

Accessory Design | Parsons · The New School

Sound Healing | Medicine of Sound


Accredited Certified Coach by the International Coach Federation (New York City Chapter committee member) · ICF

Certified Practitioner with the Institute Practitioners of Holistic Medicine · IPHM

Accredited Certified Practitioner with the American Association of Drugless Practitioners · AADP

Member of the Alternative Balance Professional Group ·


Suss the Symmetry | Modern Life Coaching


The Sussed Salon | NYC Creative Coaching events | learn more

Modern Rituals | Global Club | learn more

Private Workshops | Learn More


Modern Life Coaching | learn more

The Life POP | learn more


Coaching clientele is diverse and spans designers, surgeons, lawyers, writers, artists, award winners, teachers, civil servants,  producers, philosophers, presenters, personal trainers, publicists, professors, parents, consultants, coaches, counselors, call-center workers, stretched-mothers, grandmothers, children, charity workers, teenagers, the fashion community, the city frazzled, socially hectic and side affected from their own success, from the United States, United Kingdom, Canada, Benelux, Hong Kong, Italy, Spain, France, Australia, and Dubai. 


Vogue / Elle / CocaCola / MTV / Sony / Diesel / The ICA / Ralph Lauren / Central St Martins / The Royal College of Art / Tate Modern / Glamour Magazine / Dazed and Confused / i-D / Schraeger Hotels / The Metropolitan Hotel / Arthur Baker / Skye Cleary PhD / Julie Nettleton / Harrods / IPR London / TASK PR / Palgrave Macmillan / The Huffington Post / The Huffington Post Style / Publicis Blueprint / Toyota / Arthur Potts Dawson / O2 / Proctor and Gamble / Stella Artois / Grey Goose / Vogue.com / Glamour.com / 02 / Channel 4 / Universal Music / Warner Music / MOBO Awards / Notting Hill Carnival / Global Kids Fashion Week / BBC Radio 1 / Timberland / Melijoe.


…like fresh air and sunshine, are covetable, accessible magic… and they are often the first thing we forget to use to our advantage. We cleanse our diets, we cleanse our homes, we cleanse our minds when we meditate, so why do we drag around outdated perspectives about who we are, what we can do, and the people and world around us? Sometimes for years?

I spent many years devising ideas, events, and collaborations for fashion and lifestyle companies with the prime purpose of creating an experience that would make those brands desirable to people (- cool people, who would tell everyone else and finish the job😊). The synergy between this and what I do now is clear to me - these days the ideas I support my clients to channel their energy and generate creativity and strategic inspiration for their perspectives, self-awareness, and self-assurance, which in turn supports their desirability as the person they want to be to achieve their dreams and do Life Their Way - balance is a subjective pursuit. Not to impress ‘cool’ people, mind you. But that sometimes happens by accident…