The Sussed Company
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The Sussed Company was founded in 2015 to advocate the use of creative confidence and perspective boosting techniques to counter modern day pressure and social stress - in short - to encourage more people to use their imaginations to pull themselves forwards instead of dragging themselves down.

Clientele spans designers, publicists, philosophers and surgeons, lawyers, consultants, teachers, counselors, writers, artists, personal trainers, contact center advisors, stretched-mothers, and grandmothers, to lifestyle organizations. From cities and suburbia as far and diverse as the United States, United Kingdom, Canada, Netherlands, Hong Kong, Italy, France, and Dubai.

A Certified Professional Life Coach and certified Holistic Health Counselor accredited by the International Coaching Federation, International Coach Academy, and Institute for Integrative Nutrition respectively, with a background in creative concepts and design, founder Sam Smith provides Private Coaching and corporate workshops in New York City and London. She hosts the online Perspective Cleanse, and Audio Book Live series of interactive storytelling/workshops, monthly IRL and online Sussed Salons, and this year launched the global Club Sussed online club, where members receive a monthly email, to be actioned their way; from a thought provoker, to an act and accountability exercise, to an opportunity to connect with others Sussing their Symmetry all over the world.

We’re flipping perspectives like pancakes - come and have some fun with us.



Me (to the left) and Mary Ann (to the right - Mary Ann is our legal advisor and fellow Symmetry Susser).

Me (to the left) and Mary Ann (to the right - Mary Ann is our legal advisor and fellow Symmetry Susser).

‘I spent my twenties living in London devising creative and collaborative ideas and events for fashion and lifestyle companies amid a scene where nobody really had any idea that calming down once in a while might be a good thing.

One by one my friends and I hit our thirties and our infallibility began to fade. Modern day stresses, mental fatigue, multi-faceted living, fear of missing out at work and home, repeated over exertion in mind and body, obsessive tech rituals, and never taking our eyes off the future while persistently pushing the present can leave a woman so cool and so sorted in so many ways, with sketchy self-esteem, low confidence, shifty motivation, and old and cumbersome habits that appear and adhere like a sticker on her shoe whenever she’s over-done or despondent and drained. I occasionally wondered if we’d unleashed ourselves on life completely unprepared for the obstacles it was hurling.

I moved to New York in 2006 and bore witness once again to an increasing and accumulating pressure of social stress and the urge to ‘have it all’ (and more) that seemed to be sucking everyone around me into a vortex of bewilderment. Women I knew and loved, from London to New York, were force-meditated from their highlights to their Saint Laurent star boots. They were also still over-extended, over-achieving, city-frazzled, socially hectic, side-affected from their own success… and adding more to the mix. Everyone was frantically searching for the elusive irony of ‘balance’.

I got fed up of watching cool girls crumble and seeing fascinating women sporadically implode. I got fed up of my own incessant migraines. There was clearly a shift to be shaken.

I retrained as a Professional Life Coach, and Holistic Health Counselor, and set myself the goal of creating an inspiring and progressive place to find, define, and refine ‘balance’ as a subjective pursuit. Sussed Co. was born, Sussing the Symmetry evolved as a notion, and the backlash began. ‘

Sam Smith, Suss the Symmetry, 2018

Signing books at the Sussed Salon Holiday Rut Sucker 2018

Signing books at the Sussed Salon Holiday Rut Sucker 2018